10 Types of Custom Stickers That Can Boost Your Brand

Let’s be real, stickers aren’t just for laptops and water bottles anymore. These little adhesive powerhouses can transform packaging, personalize products, and turn any surface into a walking billboard for your brand. Whether you’re running a business, managing a band, or just obsessed with creative self-expression, there’s a sticker type out there that fits your vibe.

Here’s a breakdown of 10 popular sticker types you should know about, including what they are, how they’re used, and why they might be your new favorite thing.

1. Bumper Stickers

Tough, bold, and built for the road.
Bumper stickers are classic for a reason. They’re made to survive sun, rain, snow, and the car wash. Whether you’re promoting a business, a cause, or your weird sense of humor, these work great on vehicles, toolboxes, and outdoor gear.

Best for: Promotions, political campaigns, memes, and mobile advertising.

2. Clear Stickers

Sleek. Subtle. Super clean.
Clear stickers let your design shine without any background distractions. Printed on transparent vinyl, they’re perfect for windows, glass packaging, or anything that needs a clean look without a solid border.

Best for: Product packaging, windows, and glass jars.

3. Die Cut Stickers

Custom shape, maximum impact.
Die cut stickers are trimmed to the exact shape of your design. No basic squares or circles here. These are great when you want a sticker that stands out with serious personality.

Best for: Logos, characters, artwork, and merch tables.

4. Front Adhesive Stickers

Stick them from the inside.
These have the sticky side on the front, which means they go inside a window and face outward. It’s a clean and secure way to display branding or credentials without exposing the sticker to the elements.

Best for: Store windows, parking decals, and membership badges.

5. Glitter Stickers

Add sparkle without the mess.
Glitter stickers catch the light and attention, without leaving a trail of actual glitter. They add a fun and flashy twist to branding or packaging and are great for anything that needs a little pop.

Best for: Event promos, party favors, and standout branding.

6. Kiss Cut Stickers

Peel easy, stick anywhere.
Kiss cut stickers are like die cuts, but with extra material around the edge. That extra border makes them easier to peel, especially in packs or for bulk distribution.

Best for: Sticker packs, retail, handouts, and event swag.

7. Metallic Stickers

Shiny, premium, and professional.
Metallic stickers have a foil effect in silver, gold, or custom finishes. They’re eye-catching and add a luxe feel to packaging, limited runs, or custom branding.

Best for: Premium packaging, special editions, and high-end branding.

8. Static Cling Decals

No adhesive needed.
These cling to smooth surfaces using static, not glue. That means no residue, and they can be reused or repositioned. Ideal for temporary promotions or seasonal displays.

Best for: Storefronts, mirrors, glass displays, and car windows.

9. Sticker Sheets

All your favorites on one sheet.
Instead of choosing just one design, you can print multiple designs on a single backing. These are perfect for collections, brand kits, or retail displays.

Best for: Artists, content creators, collectors, and kids.

10. Transfer Stickers

Professional placement, every time.
Transfer stickers come with a layer of transfer tape that helps place the full design exactly where it needs to go. They’re ideal for larger text, intricate logos, and clean installs.

Best for: Signage, laptops, windows, and custom branding installs.

Final Thoughts

Stickers are more than just decoration. They’re a powerful, affordable way to promote your brand, express your personality, or just have some fun. Whether you’re printing for your business or your next event, choosing the right type of sticker makes a big difference.

Need help choosing the perfect style? Hit us up. We’re sticker nerds, and we love helping people bring their ideas to life.